SEO content for B2B done better
Rank with B2B content at the razor-sharp edge of what’s working in SEO and thought leadership.
“Daniel is a phenomenal writer…a true rockstar!” A. Israni, EU Business School
CASE STUDY: New site with no pre-existing domain authority (DA)
- 487 top-five rankings
- 1,381 referring domains (including from WikiHow and Wayfair)
- Multiple blogging awards (including two “Best Blog” entries on Feedspot)
“Daniel is a real professional. He never stops surprising us, we are hooked!”
Stav Zilbershtein, Former CEO of Sell My App
B2B content is harder than most people think
My name’s Dan. A very warm welcome to my corner of cyberspace.
Over the last ten years, I’ve been fortunate enough to work with some of web’s top B2B brands.
And there’s one key lesson I’ve learned:
Most businesses could make their B2B content go MUCH further.
And I’ll bet the same is true for you.
Yep, you’re targeting the right keywords. But is your SEO content also positioning your brand as one of THE thought leaders in your space? Have the CTAs been tailored to match KW intent? What about the freshness rating in addition to EEAT?
Or what about your social content?
Have you found the right mix of educational, opinion-led and promotional posts? Are you actively testing to maximise your ROI?
And white papers? The graphics look great. But I’m seeing a lot of opportunity for quotes from subject-matter experts and original research.
“I highly recommend working with Dan. Always on time, great communication.”
Pawel Ognowski, CEO of Growcode
Hit ALL your key content metrics
I take a broad approach to measuring the success of content. Here are the metrics I favour:
- Rankings: For SEO content, technical factors, from freshness and EEAT to keyword density, are taken care of.
- Engagement: Content is structured to increase engagement with high readability and insight.
- Conversions: We’ll use case studies and dedicated CTAs based on KW intent to increase conversions.
- Reputation: Your content should position you as a trustworthy thought leader.
“Really impressed with Dan’s work and approach. Will definitely work with him again and highly recommend Dan.
Sasha Lamachenka, Pandadoc
What I offer:
SEO Articles
Pillar articles, BOFU reviews and comparisons, research articles, etc.
For B2B brands that want to drive traffic, build long-term loyalty and position themselves as thought leaders.
Non-SEO Web Content
Data-driven white papers, case studies, playbooks, short-form blog posts, etc.
Deep-expertise content designed to generate leads and build long-term engagement.
Social Posts
Written content for LinkedIn and Twitter that drives measurable engagement and sales.
For B2B brands looking to build a sustainable, ROI-led presence on social media.
“Daniel’s knack for crafting compelling business and technical texts is genuinely remarkable. His attention to detail and deep understanding of our products enabled him to create engaging content that effectively communicated complex ideas.”
Daria Karasek Marketing Manager at Scalac
About Me
So it’s time for the “tell us a little more about yourself” section of the interview?
Ok, here goes… I hail from the rainy city of Manchester in the UK. I was born just outside the Peak District, one of the UK’s biggest national parks (that’s me in the woods below).
I’m also a Buddhist, budding poet and excessive drinker of green tea. I am not a fan of the Oxford comma.
Here are some of the highlights of my writing career
- Over ten years experience working with software-as-a-service (Saas) and B2B brands.
- Chief writer for the web’s first dedicated ecommerce conversion blog, Growcode.
- Top Rated Plus Copywriter on Upwork with 100% positive reviews.
Want to learn more about me and my approach? Hit the button below and let’s talk!
Worst case scenario? We have a great chat about your business and say a friendly goodbye.
Best case? You hit publish on the best content your site’s ever had.